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All Sports. No Noise.
We were frustrated fans who got tired of waiting for someone else to fix it. Bartlett Sports Entertainment is building the next generation of fan culture, starting with the platform clubs and supporters actually deserve.

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Our Story

Sports fans are some of the most passionate people on the planet. But for years the platforms they’ve been handed are noisy social media feeds full of politics, arguments, brainrot, influencers and everything except the sport they follow.

We built BSE because we lived that frustration. A UK-based sports and entertainment company founded by fans, we’re building products that put the club and the supporter back at the centre of the conversation, where they always should have been.

Our Products

Live Now

4Fans.app Visit

4Fans is our flagship product and the foundation of everything BSE is building. A fan platform built for every sport, every club, every supporter. No politics, no noise, just football, sport and the communities that love them.

Over 250 club communities are already active and growing. Clubs can also set up an official 4Fans Club hub within the app, sharing news, exclusive video and behind the scenes content directly with their supporters. We handle the setup, the maintenance and the headaches. They just show up for their fans.

Coming Soon

BSE Football Club

BSE is launching an amateur football club in Oxfordshire as the first official 4Fans Club. Built from the ground up as a fan-first club, supporters will follow the journey intimately through the app, with access to live streams of home games, behind the scenes content and a direct connection to the club rarely seen at any level of the game. Amateur start, semi-professional ambitions.

In Development

BSE Trading Card Game

A licensed sports trading card video game featuring real athletes. Competitive, collectible and connected to the wider BSE ecosystem. Our pre-alpha build tested very positively with gamers. More details coming soon.

Fan Club Enquiries

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The Vision

BSE is not building a single app. We are building an ecosystem where every product connects, every fan is rewarded for their loyalty, and every club — regardless of size — has the tools to build a genuine community.

4Fans is the foundation. The football club proves the model works in the real world. The trading card game extends the ecosystem into gaming and collectibles. Each product feeds the next, and every fan that joins makes the whole thing more valuable for everyone in it.

The opportunity is simple. Hundreds of millions of sports fans are underserved by the platforms they currently use. Clubs of all sizes are looking for alternatives. We are already building the answer.

For Clubs & Partners

Your fans are already on 4Fans. They are talking about your club, following your results live in-app and waiting for you to show up.

Setting up an official 4Fans Club takes minutes. We handle the setup, the technical side and the ongoing maintenance. You get a direct line to your most passionate supporters, a space completely free from the toxicity of mainstream social media, and the tools to share news, exclusive video and behind the scenes content with the people who care most about your club.

No developers needed. No ongoing headaches. Just your club and your fans, finally in the right place.

Pricing is deliberately accessible, scaled based on estimated fanbase size and server load. We built this for grassroots clubs as much as established ones.

Interested? We will set up your first three months completely free. No commitment, no risk. If your fans love it, we will talk about what comes next.

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For Investors

We have been here before. Early conversations with investors were encouraging but the ask was simple — show us more traction. So we went and built it.

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Investor Enquiries

4Fans is live. Club communities are growing. The trading card game has a pre-alpha build that tested well. Our football club is in planning. We have done all of this without outside capital, without giving away equity we did not need to, and without rushing a raise we were not ready for.

We are not building to flip. I’ve put my name on this. We are building an ecosystem with genuine long term value, and we are choosing our partners carefully.

When we raise, it will be from the right people at the right terms. If that sounds like you, we would like to hear from you.

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Bartlett Sports Entertainment

4Fans™ is owned and operated by Bartlett Sports Entertainment © 2026. All rights reserved.

Building the future of fan engagement